About Us
Welcome to Sugar River Shoppe — a cozy, curated boutique nestled in the heart of the historic Swiss town of New Glarus, Wisconsin. For over 20 years, we’ve proudly served both locals and visitors with a warm smile and a carefully selected mix of women’s clothing, elegant jewelry, cozy home décor, indulgent bath and body products, and thoughtful gifts for every occasion.
Our goal is simple: to help women feel beautiful and at home—whether they’re slipping into a soft cardigan, lighting a new seasonal candle, or picking out the perfect gift for someone they love. Every item in the Shoppe is chosen with care and a heart for comfort, style, and everyday beauty.
Though our boutique has long been a part of the New Glarus community, our website is a new way for us to stay connected with customers near and far. Running a small business is both challenging and rewarding, and we're so excited to expand our reach while keeping the same friendly, small-town spirit we’re known for.
If you're ever in the area, we’d love for you to stop in and visit Sarah and the rest of the Shoppe ladies. We’re always happy to welcome new faces and reconnect with familiar ones. And if you're planning to stay a while, we invite you to book a stay at our charming Airbnb—located right above the shop in downtown New Glarus. It’s the perfect spot to unwind, explore the town, and enjoy all the sweet, Swiss-inspired charm this area has to offer.
✨ View the Airbnb Here
Thanks so much for visiting. We’re truly glad you’re here!
Warmly,
~ Sarah