Sweet Style. Small Town Soul.
Carefully curated fashion, gifts, and home accents to brighten your everyday.
Tucked in the heart of the historic Swiss town of New Glarus, Wisconsin, Sugar River Shoppe is your go-to boutique for charming finds and heartfelt gifts. For over 20 years, we've been helping women feel beautiful with thoughtfully curated clothing, elegant jewelry, cozy home décor, and indulgent bath and body products that smell as lovely as they feel.
Charlie B.
Bask in the sunshine with Charlie B’s breezy linens, vibrant coastal hues, and easy-going silhouettes—explore our latest summer arrivals and find the pieces your warm-weather wardrobe has been waiting for.
Fresh Scents & Thoughtful Touches
Infuse every corner with warmth and character: discover our just-poured candles, artisanal diffusers, and so thoughtfully curated home accents—ideal for housewarmings, thank-yous, or a timeless self-treat.
Just In: Silky Smooth Self-Care
Treat your skin to something sublime with our lush lotions, silky creams, and spa-worthy body essentials—wrapped in irresistible scents that soothe, deeply nourish, and leave you glowing from dawn to dusk.
Get the Look
Complete the look with our hand-picked pieces for effortless everyday style.
Flattering. Flowy. Fabulous.
Discover dresses that fit, flatter, and feel as good as they look.
About us
At Sugar River Shoppe, we believe in the beauty of everyday moments. Whether you're shopping for a thoughtful gift, refreshing your space, or finding that perfect outfit, our boutique is here to make it special. We’re a small-town shop with a big heart—and we’re so glad you’re here.
Windrift Hill
Soaps and lotions made with creamy goat milk — gentle, moisturizing, and oh-so-luxurious.
Light Up the Cozy
Explore our collection of candles to fill your space with warmth, glow, and beautiful fragrance.
Say It with a Card
Thoughtful words, charming designs—perfect for every occasion.
